three simple questions to test your revenue forecast.
by sandi smith, cpa
accountant’s accelerator
you may have heard about the marketing funnel before. there are lots of variations, and i want to cover it in a way that helps us examine our mix of products, services, and prices.
the funnel can be pictured like a big “v.” at the top, wide-open part, there are a lot of prospects interested in your services and products. at the bottom, narrow part, there are a few select customers who buy the most from you.
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near the top, you will have all of your lowest-cost offerings, perhaps those under $100. in the middle, your medium-priced products and services will be positioned, and at the narrow, bottom, you will have your most expensive offerings.
the funnel is a fairly simple concept; however, we can glean quite a bit if we ask ourselves these questions:
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